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Selling the economic miracle : economic reconstruction and politics in West Germany, 1949-1957 / Mark E. Spicka.

By: Material type: TextTextSeries: Monographs in German history ; v. 18.Publication details: New York : Berghahn Books, 2007.Description: 1 online resource (xvi, 288 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 1789206405
  • 9781789206401
  • 1845452232
  • 9781845452230
Subject(s): Genre/Form: Additional physical formats: Print version:: Selling the economic miracle.DDC classification:
  • 330.943/0875 22
LOC classification:
  • HC286.5 .S7223 2007
Online resources:
Contents:
Origins of the social market economy and the currency reform of 1948 -- Market or planned? the 1949 Bundestag election -- The Korean crisis, the social market economy, and public opinion -- Public relations for the social market economy : die Waage -- Creating a CDU/CSU public relations machine : the 1953 Bundestag election -- The triumph of the economic miracle : the CDU/CSU and the 1957 Bundestag election.
Summary: Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.
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Includes bibliographical references (pages 262-276) and index.

Origins of the social market economy and the currency reform of 1948 -- Market or planned? the 1949 Bundestag election -- The Korean crisis, the social market economy, and public opinion -- Public relations for the social market economy : die Waage -- Creating a CDU/CSU public relations machine : the 1953 Bundestag election -- The triumph of the economic miracle : the CDU/CSU and the 1957 Bundestag election.

Bibliographic Level Mode of Issuance: Monograph.

English.

Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.

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