TY  - BOOK
AU  - Lee,Shayne
AU  - Sinitiere,Phillip Luke
TI  - Holy mavericks: evangelical innovators and the spiritual marketplace 
SN  - 9780814752340
AV  - BR1642.U5 L44 2009
U1  - 277.3/083 22
PY  - 2009///
CY  - New York
PB  - New York University Press
KW  - Evangelicalism
KW  - United States
KW  - History
KW  - Protestant churches
KW  - Clergy
KW  - Church marketing
KW  - Popular culture
KW  - Religious aspects
KW  - Church history
N1  - Includes bibliographical references (pages 177-192) and index; Evangelical innovators -- The smiling preacher : Joel Osteen and the happy church -- Great jazz : T.D. Jakes and the new Black church -- A new kind of Christian : Brian McLaren and the emerging church -- Messed-up Mississippi girl : Paula White and the imperfect church -- Surfing spiritual waves : Rick Warren and the purpose-driven church
N2  - Joel Osteen, Paula White, T.D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America's cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline. --From publisher's description
ER  -